Evaluation Activity: Target Audience and Marketing

I don't think my film would have mass mainstream appeal and therefore would be quite difficult to market. The target audience for my film would be middle aged and older males as my film chronicles the relationship of two principle male characters and is a British drama.

This is not a particularly prosperous category; most cinema-goers are between 15-24. Therefore I think my film would definitely be an art house film, as it would be unlikely to receive funding from major studios. 

Here are some Infographics I created to dictate why:

These stats dictate that:

 1) UK films (which are often dramas) appeal more to people over the age of 45.

2) People over the age of 45 are not a large portion of filmgoers.

3) My film would have to receive funding from studios that take more risks on UK films like Fox Searchlight or Film4 Productions.